{"id":4434,"date":"2015-07-28T11:42:27","date_gmt":"2015-07-28T09:42:27","guid":{"rendered":"https:\/\/roigsatnew.cetrexmarketing.com\/nouweb\/es\/?p=4434"},"modified":"2019-04-15T12:57:10","modified_gmt":"2019-04-15T11:57:10","slug":"google-aire-acondicionado","status":"publish","type":"post","link":"https:\/\/roigsatnew.cetrexmarketing.com\/es\/google-aire-acondicionado\/","title":{"rendered":"Google tambi\u00e9n necesita aire acondicionado este verano"},"content":{"rendered":"

\"\"<\/p>\n

Los internautas buscan informaci\u00f3n en Google sobre el sector de la climatizaci\u00f3n, la eficiencia energ\u00e9tica y el ahorro. Estas \u00faltimas semanas la palabra aire acondicionado<\/strong> est\u00e1 batiendo r\u00e9cords. \u00a0Pero, \u00bfqu\u00e9 es lo que buscan concretamente sobre estos temas? \u00bfCu\u00e1les son sus principales necesidades? \u00bfPor qu\u00e9 se interesan por estos asuntos?<\/p>\n

Saber qu\u00e9 busca la gente y c\u00f3mo lo hace se ha convertido en una ciencia que los profesionales denominamos SEO (Search Engine Optimization). Podemos definirlo como el estudio de mercado diario que los comunicadores realizan\u00a0cada d\u00eda con la idea de que su\u00a0contenido pueda satisfacer las preguntas que tienen los internautas.<\/p>\n

Usaremos, pues, la primera y m\u00e1s f\u00e1cil herramienta que nos ofrece Google para conocer los t\u00e9rminos concretos que se han convertido en tendencia: Google Trends. Al teclear \u00abaire acondicionado\u00bb nos aparece esta imagen: vale m\u00e1s que mil palabras.<\/p>\n

\"resultado<\/p>\n

Ahora mismo, Argentina, Uruguay, Venezuela y en cuarta posici\u00f3n Espa\u00f1a. Ahora mismo son los pa\u00edses del mundo donde los usuarios buscan m\u00e1s la palabra \u00abaire acondicionado\u00bb. Definitivamente, la can\u00edcula estival tambi\u00e9n ha llegado a Google.<\/p>\n

Otra imagen que nos da una idea clara de qu\u00e9 esta pasando es \u00e9sta:<\/p>\n

\"interes<\/p>\n

Las b\u00fasquedas de la palabra \u00abaire acondicionado\u00bb en los \u00faltimos 11 a\u00f1os.\u00a0La de este a\u00f1o supera la del t\u00f3rrido\u00a0junio del 2004.<\/p>\n

Entre las palabras clave principales, los usuarios se debaten entre \u00abaire acondicionado split\u00bb o \u00abaire acondicionado portatil\u00bb.<\/p>\n

Otros t\u00e9rminos que se buscan est\u00e1n relacionados con\u00a0\u201caire acondicionado barato\u201d, uno de los t\u00e9rminos que m\u00e1s se buscan en Google, probablemente debido a estos tiempos de crisis.<\/p>\n

Si cambiamos los t\u00e9rminos de b\u00fasqueda, e incluimos\u00a0\u201ccalefacci\u00f3n\u201d nos encontramos con un gr\u00e1fico como \u00e9ste:<\/p>\n

No sorprende que los espa\u00f1oles sean m\u00e1s \u00abfrioleros\u00bb que los latinoamericanos, lo que sorprende es como el volumen de b\u00fasquedas va en descenso. \u00bfGoogle tambi\u00e9n nota el efecto invernadero?<\/p>\n","protected":false},"excerpt":{"rendered":"

Los internautas buscan informaci\u00f3n en Google sobre el sector de la climatizaci\u00f3n, la eficiencia energ\u00e9tica y el ahorro. Estas \u00faltimas […]<\/p>\n","protected":false},"author":2,"featured_media":4435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[558],"tags":[323],"class_list":["post-4434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-aire-acondicionado-2"],"_links":{"self":[{"href":"https:\/\/roigsatnew.cetrexmarketing.com\/es\/wp-json\/wp\/v2\/posts\/4434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roigsatnew.cetrexmarketing.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roigsatnew.cetrexmarketing.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roigsatnew.cetrexmarketing.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/roigsatnew.cetrexmarketing.com\/es\/wp-json\/wp\/v2\/comments?post=4434"}],"version-history":[{"count":0,"href":"https:\/\/roigsatnew.cetrexmarketing.com\/es\/wp-json\/wp\/v2\/posts\/4434\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roigsatnew.cetrexmarketing.com\/es\/wp-json\/wp\/v2\/media\/4435"}],"wp:attachment":[{"href":"https:\/\/roigsatnew.cetrexmarketing.com\/es\/wp-json\/wp\/v2\/media?parent=4434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roigsatnew.cetrexmarketing.com\/es\/wp-json\/wp\/v2\/categories?post=4434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roigsatnew.cetrexmarketing.com\/es\/wp-json\/wp\/v2\/tags?post=4434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}